NEW TOOLS FOR BUSINESS

 


   TITLE   AQuick  Start  Guide to
   SOCIAL MEDIA  MARKETING
  WRITERS  NEIL  RICHARDSON,  RUTH  .M.GOSNAY  AND  ANGELA CARROLL.
  PAGES  150
 REVIEWED  BY   FRANCIS  ILAHAKA.
 
Social media  which  had  dramatically  changed human  way  of life during this    of  21  Century is  becoming  part  of  day  today  menu.
 In  every  city  around  the World  at  list  two  out  of  three  people  sitting either  in  a hotel  or  at  the bus  station  are  talking  about social  media mainly  Face  book,   alas   Face  Me
That  is  not  or  Social  Media Marketing had  taken  over  from  the traditional  radio,  newspapers  and  TV  advert  because they  are  cheap and  easy  to  reach  numerous  people,   those are  views  of  over  100 businessmen  and  women  between  18  and  40 years  who  talked  to  Blog spot 2012  in  Nairobi
 In  other  words   using  social  media without  following instruction  and  professionalism  can  be dangerous and  even land  you  into    trouble and  jail,recently  in  Nairobi capital  city of  Kenya over  two  bloggers had  been  taken  to  court for  stepping  the boundary  of  blogging.
 The book  under  review Quick  start  Guide  to  Social  Media  Marketing high.impact,   low  coast  marketing that  works is one   of  the  best   book  any  serious  social  media  users  and  marketers  should  read
  Jotted  is  simple  language  the  book  offers  what social  media  marketing and  users   needed  in  order  to  climb  the  ladders  of  success.

  The  book  outline how  using social  media as a key marketing tool can  lead  to  improved customer satisfaction, better professional relationships and  increased effectiveness.
  It covers the benefits of  social  media marketing how  to apply advertising PR and  sales promotion ethical behavior among  others'
 How  to  add  value for  customers and  how   to  use  social   networking sites to  acquire retain and   satisfy  customers the implications for  managing communications  the future of  social  networking marketing which  is  any serious  youth  dream.
  For  anybody who  wants to    learn about  high  impact low  cost social  media marketing that  works,  this  Quick  Start  Guide  provides on  understanding of  how  theories and  tools work in  actual business  scenarios.
One   of  the book  writer Neil  Richardson  has  a wealth of  private sector experience in  sales  marketing and  customer service.  He  is  a senior lecturer  in  Marketing at  Leeds Business School and  actively  involved in  marketing  education
 While  Ruth. M. Gasnay has  avast experience of  working for  household names in   numerous marketing  roles,  She  had been  Senior   lecturer in marketing  for  many  years
 The book  double  New Tools  for  Business is  a must  read f or  both  marketers  and  social  media  users and for  general  readers.
          ENDS